Ben Tiggelaar on how to successfully influence behaviour


Do you know how many changes actually end up being successful? Research shows that the introduction of a new technology succeeds in 40% of cases. The success rate is 30% for the introduction of new processes, and only 19% for a culture change. This is certainly food for thought. How can you make sure that behavioural change is successfully introduced in your organisation? Ben Tiggelaar provides inspiration during the Next Learning Event 2014.

Tiggelaar gives four clear steps for the effective implementation of behavioural change. These are also important steps in the 70:20:10 philosophy, which also aims to improve people’s performance.

  1. Formulate results

Assess the possibilities, determine the usefulness and value of the desired outcomes and establish when goals have been met. Many organisations wait for their people to display different behaviour, but forget to define the behaviour that they want to see, the results that the behaviour must achieve, and why.

  1. Describe behaviour

Together with colleagues, analyse the behaviour of the best workers or examine your own best moments. Describe concrete, achievable, effective behaviour and draw up scenarios: if…then.

  1. Choose behaviour-influencing techniques

You can influence behaviour using certain behavioural change techniques. For example, inform about the consequences of certain forms of behaviour, provide feedback on behaviour, encourage people to try out new behaviour, help people make time for change, enable people to compare one another’s behaviour and the results that are the outcome of that behaviour, and reward successful behaviour.

4. Experiment

Measure behaviour and results and adjust accordingly.

Ben Tiggelaar has drawn up a summary of 40 effective behaviour rules; download his presentation here (in Dutch).